The Christmas Timeline
It’s January Market time and you’ve just made it through an exhausting retail holiday season. Why would you want to think about next December’s product? Industry veterans understand the prolonged ordering season for holiday, but newcomers might not realize how critical timing is in the world of tinsel, wreaths and twinkling lights. Many seasonal items are made overseas and international production takes time. Manufacturers place orders with factories based on the orders written at markets in the first few months of the year.
Such long lead times make it absolutely vital for you to know your customers so you can accurately anticipate what they'll need – and want – when the holiday season rolls around again. With that in mind, January is actually the perfect time for seasonal order writing. Your sales figures are fresh in your mind and you know what your customers were looking for.
Summer in Seasonal
While January is the primary order writing market for fall and winter holidays, the seasonal floors don’t go dark come July. Some holiday product is available year-round, but you’ll also see the floors bursting with spring blooms, pastel ribbons, and garden accessories. Several showrooms completely “flip” their showrooms each market, offering entirely new merchandise every six months. Key items for Valentine’s Day, Easter, Mother’s Day and July Fourth are all available to order for the following year.